PR BasicsEssential Strategies and Tactics for Business Growth
Date: Saturday, February 20, 2010
Time: 1 pm - 3 pm
Location:
Chestnut Hill Friends Meeting House
100 E. Mermaid Lane, Philadelphia, PA 19118
Presenter: Dionne Watts-Williams
What exactly is Public Relations? How does it differ from Marketing
& Publicity? How can PR help my business?
Get the answer to these
and other pertinent questions…
In
a society filled with more than two hundred nationalities and billions
of different individual needs and wants, public relations is used to
influence perception, enhance an image, build reputation, establish
credibility, and influence behavior. It’s the art and science of
establishing and maintaining strong relationships with key audiences.
Sounds confusing, even intimidating, right? But it’s simple: The number
one objective in public relations is getting the “right message” to the
“right people." Learn simple yet effective PR strategies and tactics
for your business or organization! Students will walk away with a
clearer understanding of PR and the tools and resources needed to
implement an effective campaign. Learn about identifying key audiences,
assessing public perception, and establishing and maintaining open
relationships, using a variety of channels.
Course Fee: $19
(Only 15 spaces available)
